* using phishing techniques or attempting to deceive the user into supplying sensitive information by giving a false impression of the advertiser;
* automatic redirection of the user to a new app or page;
* install malware, such as viruses, spyware, and trojans;
* auto-initiate download;
* encourage warez, hacking, or cracking;
* contain visuals that are obtrusive or intrusive or have excessive motion;
* contain audio in a display advertisement that is played automatically or when the mouse is moved over it;
* automatic reloading;
* looping push notifications or any other formats;
* system error and/or messages and fake scareware alerts are not permitted;
* lockers/Ransomware campaigns are not allowed;
* imitate system warnings or faults; and/or Pop-up when a banner opens when a page is closed;
* auto redirection or backjacking of the user;
* are deceptive or have material that does not accurately represent what the user would discover on the clickthrough URL;
* contain coarse or violent language;
* incite hatred against any person or group on the basis of their race, religion, creed, class, or ethnicity;
* violate the rights to intellectual property;
* are deceptive or have material that does not accurately represent what the user would discover on the clickthrough URL;
* encourage P2P file-sharing, torrenting, or any other activity that makes copyright violation easier or more prevalent;
* violate any relevant law, rule, government directive, or court order, or contain information that is otherwise illegal
* sell or advertise illicit substances, related products, or strategies for avoiding drug testing;
* sell or advertise tobacco products or tobacco;
* sell or promote guns and handgun safety certificates as well as fireworks, as well as weapons such as bombs and other weapons.
* describe, portray, or exalt infliction of agony, violence, abuse or death upon, or inflicted upon, humans (including children) and animals;
* rape, incest, pedophilia, bestiality, denigrating behaviour inflicted on humans (including children) and animals;
* promote any other unlawful, damaging, or infringing-on-the-rights-of-others products, services, or material. This contains websites that offer instructions on how to make bombs, pick locks, and other related skills;
* all content has to be in agreement with the local jurisdiction laws and permissions.